Segmentation, targeting, positioning in the marketing strategy of kfc kfc (kentucky fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants the consumers of kfc are the young as well as young adults.
Kfc marketing strategies 1 market segmentation geographic segmentation demographic segmentation psychographic segmentation • kfc focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers kfc has a strong brand name and they are leading the market in fried chicken. Psychometric segmentation is the most important type of market segmentation utilized by kfc to appeal to the different lifestyles of its consumers (anderson, narus & van, 2006) for instance, people from both upper and middle class are interested in super-quality products.
Kfc marketing strategies 1 made by: gulam gaus vishal patel abhishek kumar parth gurjar 2. Kfc marketing plan 1 what is in a marketing plan the marketing plan will cover the rationale for the business, it‟s unique differentiation, which the principals believe is not only right and appropriate for the area in which the business will be situated but also sets it apart from other similar operations in the surrounding area.
Demographic segmentation in demographic segmentation, the market is divided into groups based on an age, gender, family size, income, occupation, religion, race and nationality kfc divides the market on demographic basis in this way: age is between 6-65 gender is both males and females. Market segmentation by kfc in the light of the above mentioned segmentation criterion, kfc selects the segments on geographic, demographic, psychographic, and behavioral basis kfc initially focused on single segment through niche marketing with the offers of combo deals, but now the company is focusing on other classes and has increased the target market.
Kfc marketing segmentation kentucky fried chicken four p¶s of marketing mix introduction kfc corporation, or kfc, founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in louisville, kentucky kfc is a brand and operating segment, called a concept of yum brands since 1997 when that company was spun off from pepsico. Demographic segmentation in demographic segmentation, the market is divided into groups based on an age, gender, family size, income, occupation, religion, race and nationality kfc divides the market on demographic basis in this way: • • • • • age is between 6-65 gender is both males and females.