Case brief #1: metabical: pricing, packaging, and demand forecasting for a new weight-loss drug dsc: david larsen 1 problem statement: cambridge sciences pharmaceuticals' (csp) must make reasonable logic to assess the demand and pricing for metabical within the first five years 2. Metabical is a new weight loss drug from cambridge sciences pharmaceuticals intended for moderately overweight individuals in anticipation of final fda approval, the senior director of marketing, barbara printup, prepares for the product launch and must make several critical decisions.
Quelch, john a, and heather beckham metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug (brief case) harvard business school teaching note 104-184, april 2010. Metabical 1 metabical pricing, packaging and demand forecasting group -2: prajakta talathi aryan bhojnagarwala chinmal athavle gautam sachdev manoj megotia 2.
Metabical: pricing, packaging and demand forecasting for a new weight-loss drug 1 how does metabical compare to the current weight-loss options we can observe below key differences between metabical and other weight-loss solutions currently available in the market metabical, an fda approved prescription weight-loss drug, which first in the market.
Metabical:pricing, packaging and demand forecasting gaurav gupta karthik siddavaram shruti shah vipul kumar retail price = $75 comparison of metabical with current weight loss options only fda - approved weight loss drug low dosage - one tablet per day minimum side effects dual layered tablet.
Metabical: pricing, packaging, and demand forecasting for a new weight-loss drug pgp 17 | section b | group b5 tamaraiselvi | satyanarayan | ankita | nikhil this preview has intentionally blurred sections. Cambridge sciences pharmaceuticals (csp) has developed metabical, the first fda-approved weight loss drug targeting overweight individuals with a bmi≤30 marketing director, barbara printup, is tasked with creating a successful forecasting, pricing, and packaging strategy that will yield a minimum. Questions for the harvard case “metabical: pricing, packaging, and demand forecasting for a new weight-loss drug” for march 20, write responses to the following questions for the metabical case.
First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment next, she must determine the appropriate pricing since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast.