E-permission marketing principle 6: create a ‘common customer profile ’ permission marketing involves gaining permission both to communicate with and learn more about customers since we are looking to learn more through time, we need a structured approach to customer data capture. Permission marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Permission marketing is a common tool in internet marketing and direct mail/email campaigns software like facebook connect allows different applications and websites to share information with the user’s permission, so that the user doesn’t have to continually register the same information with every application.
The book was permission marketing by seth godin it wasn’t one of simon & shuster’s key releases, so seth was given the freedom to write what he saw fit and design the cover as he choose the result was an undersized book of then irregular dimensions and only 255 pages that featured seth’s bald head on the cover and a marketing icon was born.
Permission marketing is a concept introduced in a book of the same name in 1999 by marketing expert seth godin permission marketing is a non-traditional marketing technique that advertises goods and services when advance consent is given.
Marketing centered around obtaining customer consent to receive information from a company information coined and popularized by seth godin, permission marketing is the opposite of traditional interruption marketing permission marketing is about building an ongoing relationship of increasing depth with customers.
Of course, the contents of permission marketing were what really cemented seth’s iconic status in business circles his book wasn’t one of whimsy or academic wonder rather, it contained the practical observations of a marketer and entrepreneur who had lived on the bleeding edge of the internet for a decade. A marketing technique that requires the approval of the customer permission marketing aims to create an audience with a high interest level by sending certain types of marketing information only to those who have specifically requested it.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them it recognizes the new power of the best consumers to ignore marketing it realizes that treating people with respect is the best way to earn their attention. Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information opt-in e-mail, where internet users sign up in advance for information about certain product categories, is a good example of permission marketing.
E-permission marketing 10 permission marketing principles and campaign examples integrating web, email and social media marketingit is now nearly 15 years since seth godin. Permission marketing is a form of advertising where the intended audience is can choose to receive promotional messages.